IZO Public Relations & Marketing
Connecting You With The Hispanic Consumer
How do you engage with your Hispanic customers? IZO can assist your organization…
CONNECT WITH CONSUMERS
BUILD COMMUNITY TRUST
DRIVE CUSTOMER TRAFFIC
DEVELOP LEAD GENERATIONS
ENGAGE ONLINE CONSUMERS
BUILD B2B CLIENTS
About IZO
Meet the team and learn about what we do!
Anthony Veliz - President & Founder
Building strong relationships between his clients and consumers is what he does best. As a values‐driven company, IZO delivers the most brand‐loyal audience in Oregon to clients through innovative public relations, marketing and community outreach campaigns. Anthony prides himself on providing his clients excellent customer service while working with them from start to finish on each and every project.Evan Thomas - Creative Director
This Video, Photo, and Web guru is a local Oregonian with over 10 years experience in the digital marketing field. After getting his BA in Business Management from Portland State, Evan has owned and operated YG Media. Anthony and Evan have partnered to bring high power digital marketing with a twist of lime!
About Us
IZO (ee-so) is a shorted version of the Spanish word hizo obtained from the verb hacer, which means to make, do, perform or act. IZO does quality work that inspires change, represents passion and develops brands. At IZO we value each client, brand, and product. IZO differentiates each project and creates a unique plan to establish a connection with the Latino consumer.
IZO’s 6 “i’s”
Inspires
Innovates
Interconnects
Investigates
Influences
Interacts
Our Services
Helping Your Business Effectively Reach The Hispanic Consumer
- Marketing Strategies & Tactics
- Project Management
- Creative Concept Development
- Local Marketing
- Logo design
- Brand loyalty
- Brand strategy
- Research & Analysis
- Web Design & Development
- Social Media Marketing
- SEO/ SEM
- Mobile Campaigns & Promotions
- Video Campaigns
- Photography
- IZO develops strategic public relations programs that are relevant to the consumer. IZO uses sound research to identify what is most important to the Hispanic market.
- IZO develops effective, efficient strategic plans for every assignment that are budget and goal driven.
- IZO uses the full arsenal of tools available – media relations, social media, collateral materials, community outreach and more – that delivers results on target.
- It all starts by zeroing in on the specific market segment; setting realistic goals and objectives; developing creative tactics; and measuring results.
- Special Events
- Communication
- Athlete Appearances
- Promotion
- Latino or Hispanic? English, Spanish or both? Today’s Latino consumers are as varied as their skin tones and their ignition points are equally unique. Through sound research and data, we help brands navigate through these and other cultural nuances to connect with Latino consumers, whether they’re recently arrived immigrants, fully acculturated, or somewhere in between.
- Custom database
- Email marketing
- Direct mail marketing
- IZO provides maximize our client’s exposure through our grassroots understanding of local and regional communities.
- IZO can create and place your ads in the appropriate media to deliver your company’s or organization’s message. IZO can improve the effectiveness of your marketing or public relations promotions by integrating magazine, newspaper, Internet and radio advertising.
Getting To Know The Latino Market
Unprecedented growth in the US
Online Consumer
· Nearly 75% of Hispanics actively engage in online activities.
Hispanic online consumer
· Hispanics of all ages are active online users, with adults older than 45 demonstrating the same activity level as those aged 18-34.
· Latinas aged 18-34 are the most likely to shop online.
Online Engagement
· Hispanic women older than 45 would share an internet ad they liked with friends and family. At the same time, Hispanic men of all ages have shown a desire to learn more about products by visiting websites with user reviews and opinions.
Accessing Internet Via Mobile Devices
· Mobile phones are the preferred internet connectivity device for 25% of Hispanic online adults.
Online activities
· Email is the leading activity for online Hispanics, just as it is with all adults in the U.S.
Websites and search engines
· Univision.com and Telemundo.com, portals tied to the two largest Spanish-language television networks in the U.S., are leaders.
U.S. Hispanic population Demographics
· Hispanics are the biggest ethnic group in the U.S., with purchasing power projected to reach more than $1.4 trillion by 2013.
· The U.S. Hispanic population hit 49.7 million in 2010, accounting for 16% of the population.
Project Showcase
A brief view at some of our latest projects.
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OCDC
IZO has worked closely with the Oregon Child Development Coalition over the last year developing a marketing strategy for their 40th Anniversary.
www.ocdc40th.net/
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Salem Health
IZO collaborated with Salem Health and created eight TV Spots to help raise awareness to Latina women on different health subjects.
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HHMB
The Hispanic Heritage Month Breakfast 2011 event is Oregon’s official kick-off celebration for Hispanic Heritage Month.
Visit HHMB Website
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McMinnville Chamber
IZO helped with the transcreation of advertising collateral for an annual Carnival Daze Event.
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Centro Cultural
IZO worked with Centro Cultural de Washington County building brand awareness and press releases for the 40th anniversary.
www.centrocultural.org
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LEaRN
IZO worked with LEaRN organizing and developing a strategy for their basketball tournament.
www.learnetwork.com/
