We are a full service
multicultural marketing agency.
Our work inspires community change, it represents passion and develops a roadmap to success. IZO differentiates each project and creates a unique plan to establish a connection with multicultural markets.
Our expertise lies in the Latin@ market. We provide research services, strategy and a roadmap to a successful marketing plan.
Outreach & Engagement
It is all about relationship! With decades of work in diverse communities, IZO has built the trust needed to make our work targeted and efficient.
Diverse millennials were early adapters in social media. Social media advertising has quickly become a powerful tool in an online advertising strategy.
Media Placement & Buying
Photography & Video
As they say, a picture is worth a thousand words. This still holds true today. Video is critical as well to grab the attention of your diverse clients, engage them and inform them.
(Understand/Define) Who is your audience? What do they care about? Why is there a need to share with them? Research helps validate important decisions made for brand communication and helps get buy-in from leadership to support initiatives. The research helps clarify goals and provide outreach and engagement plans that focus on what’s important to customers. Methods and tools may include surveys, interviews, or focus groups.
The Cinco de Mayo Fiesta is an annual fundraiser for the Portland Guadalajara Sister City Association (PGSCA) and a celebration of the friendship between both cities. The festival is a display of cultural, artistic, educational, and collaborative projects that are appealing and inviting for all ethnic backgrounds. IZO worked in partnership with Axiom Event Production to provide a full marketing and media campaign.
Axiom | Portland Guadalajara Sister City Association
Developed a communications strategy. Focus Groups (English & Spanish). Developed campaign brief. Strategic communications plan. Engagement strategy.
Diversity and Inclusion Initiative.
CleaResult | Energy Trust of Oregon
IZO worked with MetroPaint on creating a strategic communications plan: co-develop a campaign brief, engagement plan, marketing strategy, a sales plan, consulted on key messages and interim creative. Through our work, we have helped broaden sales and outreach to the general public with a particular emphasis in Latinx markets..
Developed a communications strategy. Focus Groups (English & Spanish). Developed campaign brief. Strategic communications plan.
Spanish radio advertising and creative.
This campaign reminded the Woodburn community about Salud’s heritage. The campaign ran during?Summer/Fall 2018.
Created Spanish-speaking materials and content, Facebook Ads, and custom Youtube Ads.