Cinco de Mayo
Event promotion and diffusion are part of our services, and the annual Cinco de Mayo celebration was added to our projects as an important symbol for the Latino community.
Corporate identity | Marketing plan | Public relations
About the Client
The Cinco de Mayo Fiesta aims to raise funds for the Portland Guadalajara Sister City Association (PGSCA), celebrating the sisterhood between both cities. It also serves as a cultural, artistic, and educational showcase, gathering the best of the best from the communities and various ethnicities that bring culture to life.
A genuine strategy for a genuine stage
Agricultural workers, families in rural areas, and groups with limited education were represented in this personalized campaign.
The creative assets were made in-house, combined with the best efforts to present this annual celebration as part of our culture. We designed an identity based on our self-perception and recognition.
We collaborated with Axiom Events to develop a marketing plan and a high-impact public relations strategy.
We then proceeded to detail each phase, from traditional and social media promotion to the development of the event with a plan that guaranteed media coverage.