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Portland’s Cinco de Mayo Fiesta is Oregon’s largest multicultural festival. And this year, Portland Guadalajara Sister City Association (PGSCA) and Treadway Events presented the 36th annual event May 5-7 at Tom McCall Waterfront Park in downtown Portland, Oregon. The bilingual event featured performances by diverse… Read More »The IZO Experience: Portland’s Cinco de Mayo Fiesta A Comprehensive Bilingual Campaign

Having good communication is a great responsibility, especially when it comes to communicating with a multicultural approach. It’s vital to ensure the majority are represented in marketing while educating, training, and bringing the audience closer to our clients who are committed to being inclusive.   Having… Read More »The IZO Experience: Creative Direction in Productions for Multicultural Audiences

Community activism and civil rights work was an industry Elaine Rodriguez was born into. It began with her mother. As a single mom to three kids, she worked at a local canary in Watsonville, California when Rodriguez was a child.  When the canary ended up… Read More »“Be brave, be bold, and when you see other women winning, lift them up.”

From a woman’s point of view, the world will always look and feel different with the cultural and language barriers and platforms in which they communicate. Their feminine touch is appreciated when tackling the responsibility and challenges of multicultural and multilingual communication. In these experienced… Read More »Six Valuable Tips From Women In The Multicultural Marketing Field

To determine the most efficient way to bring our content to the masses, we have the option of choosing between translation and transcreation. Identifying which specific audience we are addressing will help determine if we want to use a particular style of messaging or something… Read More »Translation & Transcreation | The Balance in Reaching a Multicultural Audience

National Mentoring Month January is National Mentoring Month and this year we sat down with Anthony Veliz, president and owner of IZO PR & Marketing, a multicultural marketing agency that specializes in Latino Marketing. Veliz is also the founder of PODER, Oregon’s Latino Leadership Network,… Read More »National Mentoring Month

If you are a content creator, entrepreneur, or marketing communications manager of an organization or company, you have likely asked yourself how to create marketing and communications aimed at the Spanish-speaking community. Due to its significant growth in population density and purchasing power, more and… Read More »Marketing and Communications For The Spanish-Speaking Community

Our 2022 has been full of incredible projects, campaigns, people, and events that have marked milestones throughout the Latino community in Oregon. We want to share our journey with you by highlighting a few moments that have showcased the impact Latinos have made in the… Read More »2022 Project Highlights

Keizer, Ore., November 10, 2022- Latino Business Alliance Expo Negocio did not skip a beat in its return on November 10, at the Keizer Civic Center in Keizer, Oregon, the first since 2019. The Expo, which was on a two-year hiatus due to COVID, welcomed… Read More »LBA Expo Negocio

WOODBURN, OR., June 21, 2022— After months of hard work and dedication, izo PR & Marketing, an Oregon-based multicultural marketing agency, is thrilled to announce the launch of its new website on June 15, 2022. The website is designed to reflect izo’s mission of People… Read More »Oregon’s Premier Multicultural Marketing Agency, izo PR & Marketing, Launch New Website