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Portland Art Museum

Using traditional media channels was key to planning a thorough strategy that allowed our client to receive efficient support and attainable and measurable goals. As consultants of the Portland Art Museum, we aided in better using their existing assets. Incorporating Spanish content was a determining factor in the success of this project.

Public relations and marketing efforts to promote the Frida Kahlo, Diego Rivera, and Mexican Modernism exhibit

The strategy required wisely using existing assets along with an efficient vision

We visualized the goals, objectives, and strategy with the Portland Art Museum. IZO began an audit for all existing assets and established their potential use.

Then, we implemented both the public relations and strategic marketing plans through social communication channels, such as newspapers, magazines, radio, and television. IZO participates in recurring sessions with key Museum members to provide updates, first-hand observations, and recommended strategy adjustments.

The team in charge of this project consists of three IZO Public Relations and Marketing members. Anthony Veliz is the primary consultant and Public Relations strategist, a digital marketing specialist, and a Spanish language content specialist responsible for content creation and publication.

Social Media Production
Facebook & Instagram

Video Production

How to purchase tickets

Design Collaboration

Home Page Banner &
Display Banners

Transcreation example

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